Tennis superstar Serena Williams has long campaigned for gender equality in the sports world, but she told CBS News in an interview that it takes “time” to address inequality.
“You can’t expect things to change overnight,” said the 23-time Grand Slam champion. Williams, 40, points out that their attitudes towards it are changing, especially when it comes to equal pay.
“I like that people are starting to recognize that women deserve equal pay and that they deserve what a man gets,” she said.
Sarah Excelson, vice president of advocacy for the Women’s Sports Foundation, told CBS News on Friday that steps toward gender equality in sports have “made great strides in the last few decades.” “But there is still plenty of room for development.”
After tennis, gender equality has been stronghold.In the other three Grand Slam tournaments of 2007, female players have to pay the same amount of prize money as male players.
WBA players have been calling for a pay gap between their league and the NBA for years. Of New York Times Earlier this month, it was reported that the league had raised $ 75 million as it sought to improve its business model and address these concerns.
While the American women’s national football team continues to fight for equal pay. The federation said.Last year they will offer the same contract to both the men’s and women’s teams. The proposal would make both teams “the highest paid senior national team players in the world.”
Before winning the gold medal at the Pyongyang Olympics 2018, the American women’s national ice hockey team Struggled for equal pay. And won.
Axelsson said the debate over the pay gap between male and female athletes is important, depending on how the sports league or federation is organized, and how women’s professional sports compete with their male counterparts. Are relatively young. For example, the WNBA is entering its 25th year, while the NBA is entering its 76th year. And factors that contribute to wage equality include sponsorship, investment partners and media attention.
“Once there’s more focus and more visibility, people realize how great women’s athletics is, right? And their audience grows. And so, the investment goes up,” she said. Said.
On the 50th anniversary of Title IX in June, Axelsson said that despite the law being in place for decades, there is a “lack of investment everywhere”, from school sports to women’s professional sports.
“Again and again, as people are investing in sports, it’s not just a good decision because it’s a good thing to do,” he said. “It’s a good business decision because women are able to invest in sports.”
Axelson’s non-profit organization signed a five-year partnership agreement with Michelob ULTRA on Tuesday, which will help fund the travel and training required for female athletes to compete at a higher level. The announcement comes months after the beer brand’s commitment. 100 million To increase the visibility of female athletes.
Their effort was to include the same number of male and female athletes in deliberate advertising – as the “Superior Bowl” commercial Williams is appearing for the Super Bowl.
“I admire the women players for raising them and increasing their participation in the world’s biggest stage … the Super Bowl,” Williams said. “It really doesn’t get any bigger.”